AI Insights · Timothy · April 2021
Top 5 Tennis Games Performance in the UK - Q1 2021 Insights
A Sensor Tower analysis reveals the performance trends of the top five tennis games on the unified platform in the UK for the first quarter of 2021. Insights show varying trends in downloads and active users.
In the first quarter of 2021, the UK's tennis game app scene saw diverse user engagement and download trends, according to data from Sensor Tower. Here’s how the top five tennis games fared on the unified platform.
Tennis Clash: Multiplayer Game from Wildlife Studios experienced a notable trend with weekly active users peaking at 140K in early January and gradually declining to around 124K by the end of March. The game's downloads followed a similar pattern, with a high of 12K downloads in late January and a decrease to 6K downloads by late March. Revenue for the game showed some fluctuations but ended the quarter on a positive note with approximately $18K in the last week.
Mouse Games’ 3D Tennis showed a steady performance in terms of weekly active users, starting at just over 1K and ending slightly lower at 983 users. Downloads hovered around 400 per week without any significant peaks or valleys. The game's revenue was negligible, with some weeks showing no revenue at all.
SEGA’s Virtua Tennis Challenge maintained a consistent level of weekly active users, starting at 1.5K and dipping slightly to 1.3K by the end of March. Downloads saw a slight increase in late January but otherwise remained stable around the 300-400 mark. The game's revenue remained modest throughout the quarter, with a slight peak of $60 in early March.
For Ultimate Tennis: 3D online sports game, the weekly active users started around 589 and saw a gradual decline to 503 by the quarter's end. Downloads saw a peak in late January with 365, but otherwise, the trend was a slight decline. Revenue saw some variability, with a notable increase to $309 in early February but ending the quarter at $115.
Lastly, Jakyl’s Tennis Champs Returns, a homegrown UK publisher, showed a stable number of weekly active users, starting the quarter at 568 and ending at 470. Downloads experienced a minor peak in mid-January with 161 but otherwise remained just above 100 per week. Revenue fluctuated slightly but stayed under $50 throughout the quarter.
The performance of these top tennis games in the UK indicates that while there are some declines, the market maintains a steady base of active users and downloads. For more detailed insights, Sensor Tower’s platform offers an in-depth look at the data behind these trends.